IDENTITY


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Corporate Identity, Brand Identity, and the Brand Image.

What is Corporate Identity?
ME
The "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Read More...
What is Brand Identity?
ME
A product identity, or brand image are typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand - and by extension the branded company, organization, product or service. Read More...
What is Brand Image?
ME
Impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings). Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers' direct experience. Read More...